It details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates. Coca-Cola India being one of the largest beverage companies in India, realized that CSR had to be an integral part of its corporate agenda. According to the company, it was aware of the environmental, social, and economic impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers, the workforce, and society at large.
It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems.
Although the Center for Science and Environment attacked the safety of Coca Cola India's products, Coke was well within the Indian government's legal limits for pesticide residue in beverages. The fact is that the country's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust.
Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and beverage safety.
First of all, Gupta should focus on specific problems such as: The CEO should keen on the ways that Coca Cola, which has value from its image, can manage reputational risk. The company should solve this problem because image gets damaged.
According to the reactions of the customers, we could easily evaluate the crisis in India as a major crisis. After the announcement that CSE made, Coca Cola attacked the credibility of the CSE and their lab results, by citing regular testing at independent laboratories proving the safety of their products.
The reactions of the consumers that are making this crisis as a major are the following:Aug 25, · The Coca-Cola Company might lose volume sales in South Africa, should the proposed tax on sugar-sweetened drinks be implemented next year.
The government has proposed a 20% tax on sugary drinks. S.N. Case Title: 1: M-PESA: Kenya's Experiment with Branchless Banking.
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Case against Coca-Cola Kerala State: India In a number of districts of India, Coca Cola and its subsidiaries are accused of creating severe water shortages for the community by extracting large quantities of water for their factories, affecting both the quantity and quality of water.
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International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October ISSN: Abstract—In this research paper, study has been made about recruitment and selection process of Hindustan Coca-cola.
Case Study on Coca Cola Rural Marketing Strategies in India The Coca Cola company’s sustainability initiatives on water management in developing countries Solutions of Case Studies/5(5).